The PPMA show marked the unveiling of a new corporate identity for Endoline Machinery.
The new look – which includes the launch of a rejuvenated website – was created as a platform to reflect the quality of Endoline’s products and services and the current international scale of the business.
Endoline appointed Bedfordshire based web designers and developers Netsquared to create a new corporate identity and website as part of the redevelopment programme.
The corporate colour green, synonymous with Endoline Machinery, was retained for consistency and stand-out in the market place but a new, brighter, lighter and more modern green was chosen along with a palette of brighter colours to reflect Endoline’s five core product groups. In addition the logo was revamped with a more modern look including a new typeface to bring Endoline’s corporate identity up to date.
The key objective of the new website was for it to be more interactive and informative – taking customers on a journey on the full range of Endoline’s products and services whether they know exactly what they are looking for or are unsure on the level of automation they require through a series of images and video footage detailing the key features of each machine or system.
Following Endoline’s recent decision to increase exporting it was also important for the website to reflect an international nature which would support the company’s growing base of pro-active and enthusiastic distributors worldwide.
Three further language options are also being added to the website and icons were used as much as possible so that future language versions of the site (and printed material) would be simpler to create while still visually appealing. In addition the website also now includes for the first time an on-line ordering facility, customer testimonials, industry related case studies and a greater emphasis on the customer service offering.
Endoline’s Managing Director commented: “Endoline’s decision to create a new corporate identity came about due to a number of factors. The existing look was functional but appeared tired and out of date and did not reflect the dynamic, international nature of Endoline’s current business nor did it give potential customers a true picture of what Endoline can offer or the ability to do simple orders and transactions online. It was also important for Endoline’s website to be optimised within leading search engines. The overall look is now clean, bright and modern, and the website looks professional and simple to navigate as well as being informative and useful.”